Pocket Change

Pocket Change allows users to round up any purchase to the nearest dollar in support of charity. The additional amount that is added when rounding up will be donated to the registered charities of their choices. Rounding up purchases makes it easier for anyone to help support charities through smaller donations. The name Pocket Change was chosen to represent the small amounts being donated to charity. The icon resembles a simplistic pocket silhouette with stitching at the top. Inside the pocket silhouette is a cent icon. This icon symbolizes the cents contributing from the round up and the word change from the brand’s name. The purple and green brand colours have a strong contrast and bring a modern feel to the design.